Based on insights of
- 8+ years
- 300+ clients
- 1000+ projects
Powered by data driven insights
- Proprietary Tool
- Single Source of Truth
- Visualization For Dynamic Insights
6C Marketing Audit : What you can expect!
1. Competition
Market Size Breakup
Category Search Patterns
Web Traffic Analysis
Social Media Dynamics
Relative Pricing
Marketplace Revenue
2. Customer
Single View Of Customer
RFM++ Segmentation
Media Audience Hive
Customer Life Time Prediction
Lead Scoring
3. Channel
Media Mix Modeling
Multi-Touch Attribution Modeling
Channel Impact Prediction
4. Campaign
Campaign Performance Analysis
Campaign Structure Optimization
Budget Optimization
Performance Forecasting
5. Communication
A/B Testing
Multivariate Creative Analysis
Budget Threshold Monitoring
Budget Reallocation Suggestion
6. Conversion
200+ CRO Optimizations
Website Performance Audit
Page Funnel Analysis
Journey Optimization
Clients Expedified!
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Happilo - 35% Quarterly Customer Retention
Results:
- Initiated the much-celebrated HappiClub on Happilo website by automating the entire program
- CLTV of customers rose by 127% within 6 months
- Quarterly retention increased from 2% to 35%.
- 80X increase in user base
Happilo is a leading brand of healthy snacking in India, selling a range of nuts, seeds, berries, etc. Now, Happilo is expanding their range of products and intends to penetrate the market deeper as a leader in the nuts category.
Objective: Create a granular, performance-driven strategy to increase sales & create brand preference.
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Habanero Foods - 14x increase in e-commerce conversion rate
Results:
- 136.1% increase in average session time
- 4x increase in new users
- 14x increase in e-commerce conversion rate
- 23x increase in clicks
- 2X Organic traffic in 6 months
Habanero Foods was established with the mission to bring the experience of global cuisines and flavors to India, in an authentic yet local way.
Objective: Create a robust, brand-centric plan to increase D2C sales, increase engagement and brand awareness.
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Powerlook - 23% Quarterly Customer Retention
Results:
- Retention rates increased from 12% to 23%
- Revenue contribution from retention efforts: 32%
Powerlook is one of the largest D2C brands in fast fashion segment, offering a unique range of men’s casual wear with a shade of western touch. They wanted to enhance their consumer experience with customer retention & engagement activities
Objective: Create different consumer profiles and send hyper personalised communications through automated multichannel activations to increase repeat purchases & decrease cart abandonment rate.
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Kaypasha Designs - Above 6x ROAS on Meta Consistently
Results:
- Maintained 6x ROAS
- Consistently achieve beyond 100% of planned purchases
- Bestseller Kurta Video generated 54x ROAS
Kaypasha Designs is a brand rooted in the rich textile traditions of India, with a vision to create contemporary and luxurious designs that resonate with the modern world. Founded by Swatti Kapoor, Kaypasha Designs is a celebration of India's heritage, infused with a touch of modernity and a commitment to sustainability.
Objective: A conversion led performance campaign with specialized funnel wise communication for maxim conversions.
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ITC Cloud Kitchens - 25x ROAS Increase in 1st year of operations
Results:
- Top category player in Bangalore within a year
- 50 % Increase in clicks
- ROAS increase to 25x in 1st year of operation
ITC, an FMCG giant started their cloud kitchens with ITC Aashirwad Soul Creations and wanted to expand into the home-made meals category
Objective: We crafted the entire Brand Positioning & Marketing, Brand Performance, Online Reputation Management and created a robust Analytics & Reporting dashboard for the brand.
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DLF - Doubled Lead Flow
Results:
- Cost per SQL decreased by : 160%
- Lead flow increased by: 2.4x
DLF is India’s largest commercial real estate development company with 75 years of real estate investments, development, and management experience. DLF has a rich history of creating some of India's most iconic landmarks and is widely recognized for its quality construction, innovative designs, and commitment to sustainability.
Objective: Generate quality leads for their premium properties across Delhi NCR with an intensive Meta Drilldown campaign
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ProNature Organic - 19x ROAS on Amazon
Results:
- Increase ROAS from 2x to 19x on amazon
- Generated 25% Organic traffic
- Enabled 2X Autofill, Transactional keywords
Pro Nature Organic was founded in 2006 and shared their strong sense of purpose with the South. Now, they were ready to expand pan-India and partner with digital to grow their online business and their D2C platform.
Objective: Craft a detailed D2C selling strategy including marketplace management to build brand awareness and preference, along with enabling and tracking performance for conversions.
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Tata Stryder - 25x ROAS
Results:
- Dynamic analytics enables 3X faster experimentation
- ROAS has grown from 3X to 25X in the same period
- Cross channel tracking enables 4 times better media optimization
Stryder bikes was perceived as a TATA product, a brand which does not have a strong hold in the bike industry. Stryder wanted to compete with upcoming players and create a deep resonance with relevant
Objective: To create a differentiated position for the brand by conducting an in-depth market research and consumer insighting, along with driving crystallized brand strategy and activating the digital funnel to reach relevant target audiences. 360 degree internet marketing to create positive brand perception and driving performance for Tata Cycles
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Connected Marketing
When all your data is connected togther with connected teams driving the performance.
Worked with 6 out of top 10 FMCG companies
When all your data is connected togther with connected teams driving the performance.
Service and Tool Integrated
When all your data is connected togther with connected teams driving the performance.
Best Price in Market
When all your data is connected togther with connected teams driving the performance.
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6c Marketing Services
What Our Customers Say
TATA INTERNATIONAL
MITHLESH RAI
MARKETING MANAGER
We at Stryder are realty happy with the services provided by Expedify as a digital partner. Team’s experience, knowledge and insights helped us explore and see digital media in a totally different way and helped us build our brand presence in the digital space. They are open to feedback, have problem solving and a positive approach towards work.
HAPPILO INTERNATIONAL
RAJIV SINGH
HEAD BRAND MARKETING STRATEGIC ALLIANCES
A lot of agencies pop in, do the work, then clock out But Expedify always owns the Project. They were initially supposed to work solely on our paid campaigns, but seeing the work and delivery, we asked them to help revamp our entire website and also integrate CRM processes. We are consistently looking to grow our engagement with them.
GIG ADVISORY SERVICE LLP
MAYANK VERMA
MARKETING MANAGER
Expedify is a promising digital agency with the
intent of partnering & delivering value. Our
association has been meaningful and we wish
to continue working with them for future
projects.
CONTINENTAL COFFEE
PREETAM PATNAIK
HEAD OF CONSUMER MARKETING
I want to take a moment to appreciate Expedify as a partner for their hard work and dedication to building brands with similar grit. It's because of their constant support and collaborative efforts that we've been able to achieve better results. Some of our recent work on social media is testimony of their work and thoughts in understanding the brand requirements and delivering them. Let's continue to work harder raise the bar for ourselves as a team, and achieve even greater success.