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Author: Expedify

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March 29, 2024
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In today's digital age, data is often hailed as the marketer's goldmine - a treasure trove of insights waiting to be unearthed and leveraged for optimizing strategies and driving business growth. However, the reality for many marketing teams is that the path to becoming "data-driven" remains shrouded in complexity and confusion. The phrase "data-driven marketing" has become a ubiquitous buzzword, with marketers across industries striving to harness the power of data. Yet, in practice, many teams still heavily rely on intuition,...

February 7, 2023
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On-page and off-page SEO are two important aspects of search engine optimization (SEO) that can help a website rank higher and earn more relevant traffic in search engine results pages. On-page SEO involves optimizing individual web pages in order to rank higher and earn more relevant traffic, while off-page SEO involves building links from other websites and improving the overall authority and credibility of the website. Both on-page and off-page SEO are important for the success of a website in...

February 7, 2023
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Challenge: A well established Organic Staples brand wanted to increase brand presence and drive sales online. This brand was established only in offline channels in Karnataka, India. This is where Expedify came on board as an extended marketing arm and a kick-ass partner to activate digital marketing. Journey: Expedify first worked with the Organic Staples brand to reorganize and improve their website. We also provided consulting for the Organic brands presence on Amazon, focusing on out of...

February 1, 2023
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Have you ever visited a website, left without making a purchase, and then noticed ads for that same website following you around the internet? That's the power of remarketing at work. Remarketing is a digital marketing strategy that allows businesses to target their advertising to users who have previously visited their website or engaged with their brand in some way. It's an effective way to stay top-of-mind with potential customers and bring them back to the website to complete their purchase...

February 1, 2023
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Performance marketing is a crucial aspect of modern digital marketing. It involves using data and analytics to track the effectiveness of marketing efforts and optimize campaigns to achieve the best possible return on investment (ROI). In this A to Z guide, we'll delve into the various components of performance marketing, from attribution and budgeting to keywords and landing pages. By understanding the key principles and tactics of performance marketing, you can develop campaigns that drive real results for your business. ...

January 30, 2023
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Keyword cannibalization is a common issue that can arise when optimizing a website for search engines. It occurs when a website has multiple pages that are targeting the same or similar keywords, resulting in competition and confusion for search engines. In this article, we'll dive into what keyword cannibalization is, why it's a problem, and how you can avoid it in order to improve the search engine ranking of your website. First, let's define what we mean by "keywords." In the...

January 25, 2023
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Domain Authority (DA) is a metric used to gauge the strength of a website's presence on search engines. Developed by the company Moz, Domain Authority is designed to predict how well a website will rank on search engine results pages (SERPs) based on a variety of factors. If you're new to the world of SEO, you might wonder what Domain Authority is, how it works, and most importantly, how to boost your domain authority score! Domain Authority (DA) is calculated...

January 25, 2023
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Content optimization in SEO is like a game of Tetris: it involves carefully fitting together all the pieces (keywords, links, formatting, etc.) to create a cohesive, high-quality page that will rank well in search engine results. By optimizing your content, you can increase your website's visibility, attract more relevant traffic, and ultimately drive more conversions and sales. So, whether you're a small business owner looking to boost your online presence or a content marketer trying to reach a wider audience,...

January 23, 2023
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A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It’s designed to direct the visitor to take a specific action, such as making a purchase or filling out a form for more information. The ultimate goal of a landing page is to convert visitors into customers. However, creating a landing page that effectively converts visitors into customers is not always easy. There are many factors that can affect the effectiveness...

January 23, 2023
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If you're a business owner or marketer, you've probably heard the terms "SEO" and "SEM" thrown around a lot. These acronyms stand for "search engine optimization" and "search engine marketing," respectively, and they both have to do with improving your online presence and driving traffic to your website. But what's the difference between the two, and which one is right for your business? In this post, we'll break down the key differences between SEO and SEM and help you decide which...