FAQ

Why Expedify?

Expedify has a 100+ digital experts who have worked with 200+ brands and accelerated their digital ecosystem over last 7+years. Our clients and our work speak for us. We use tech-driven processes with a data driven approach with a core focus on delivering evolved consumer experience in line with brand strategy for outstanding business performance and impact.

What does Expedify do?

The Expedify team is built to accelerate the digital ecosystem of business brands by driving everything from startegy to experience and performance. We build brands and help them create right online presence with highly engaging websites to great social media communication.

Where is Expedify Loacted?

Expedify is located at the below mentioned address: C-1184, Ground Floor, Sushant Lok 1, Gurugram – 122002, Haryana, India

Who are our clients

We have a range of clients varying from different fields, belonging to different categories covering many brands and connecting the dots. Our objective is to retain maximum clientele with our quality service and dedication.

Who are our partners?

Hubspot, WebEngage, Google, FB, Technocravers are some of our partners who have immensely contributed in the prosperous journey of Expedify for a very long time.

How do we operate?

We work remotely as per the current norms and situation, conveniently with flexible timings. Out entire system operates on tech enabled processes from project and task scheduling to file sharing and conversations. We keep in touch with the whole organisation internally through meetings and forums conducted online.

Which key services do we provide?

We are a team with expertise in key services including Digital Marketing, Video Production, Website Development, and Brand Strategy.

What engagements do you offer?

We engage in one-time projects as per the requirement of our clients, and also specialise in retainer projects like contract work. As per your requirement, we offer you engagements that will fit both your budget and suit your convenience.

Does my company have different teams?

Expedify is the result of a collaborative effort by many members in growing the business. There are teams varying from SEO team, Development team, Content team and various other categories.

Do we work for B2B or B2C?

Expedify works for both Business-To-Business (B2B) as well as Business-To-Consumer (B2C) depending upon the kind of clients we work for. Our clients cover both aspects based on the requirement.

What are your working hours?

We have flexible working hours with 9-hour work days commencing from 8.00 am to 8.00 pm. For any time spent beyond these hours, one can avail compensatory leaves.

Will English be a barrier when working with the resources/teams of Expedify?

The team at Expedify is well-versed with English fluency. However, there are no language barriers as the project managers and project coordinators ensure the communication process flows smoothly.

Who should I talk to if I have more questions?

We’d be happy to help with your queries. Get In touch by reaching us.

What will be the mode of communication used?

We are open to communication through any mode like Email, Skype, Slack, PMS or others. We would also appreciate video calls because it aids the conversation.

Is it worth hiring Expedify?

Yes, hiring Expedify is worth the investment as it’s increasingly cost-effective, highly productive, and can help you acquire an unbiased perspective on things. Hiring an online advertising agency also gives you access to their marketing resources, knowledge of trusted and test marketing strategies, and advanced technology.

How much does Expedify cost? What’s the ROI?

What is your Minimum level of engagement?

Many of our services start at around $500 but they vary a lot depending on the details of requirements

When is the payment made for any service?

We send an invoice at the start of every month for retainer projects. For one-time projects like videos we charge 50% advance and 50% on completition. For website projects, the payment is broken into 3-5 milestones depending on the nature of the project. The invoices have a due date of 7 or 15 days depending on the nature of project.

Are there any cancellation fees if I decide to stop working with you/ or I am not satisfied ?

There are no cancellation fees except that the payment for services provided need to be compensated as per the quantity of work delivered. However, according to the contract, clients have to give a 30 days notice period for ongoing monthly retainer projects

What modes of payment do you accept?

We accept all modes of payment except cash.

How to start working with us?

You can go to our careers page and look for a suitable job for yourself from the listed job. If you cannot find a suitable job listed, kindly fill out the job application form and if your profile is shortlisted, we will reach out to you.

How long does the on-boarding process take?

The onboarding process takes atleast 1-2 weeks.

How is the performance evaluated?

The overall performance of an employee is evaluated on a yearly basis. We have categorised the same into two sub- parts, Behaviour and the performance of the employee in the previous year.

Brand Communication

What is a brand communication strategy?

Brand Communication is a process which includes a collaborative effort of advertising, social media and feedback that is used to get in touch with the customers and create a mode of communication.

What is a brand communication strategy?

A brand communication strategy is the most common way of accomplishing your targets. It incorporates aspects such as the key communication, the medium, suitable channels to pass on the message; and the objective. It helps in distinguishing and getting your relevant target audience.

How do you develop a brand communication strategy?

We have a trademark process called “Brand Map” which takes in detailed understanding of consumers, comptetition and market to develop a relvant brand positioning which can then become the bedrock of all brand communication and campaign narratives across the marketing funnel

Why is brand communication important?

Brand Communication is a significant part and instrument of brand marketing by which the organizations illuminate, convince, edify, instruct, remind, and advance the information on their partners about the brand, its assets, values, essentials, and its contributions of items and services

Branding

What Is Branding?

Branding is the promotion of a specific product or an organisation by means of advertisement through various mediums. It helps in establishing the face of the company in the market.

Why is Branding Important?

Branding is significant as it establishes a noteworthy connection with purchasers however it permits your clients and clients to know what’s in store from your organisation. It is an approach of separating yourself from the contenders and explaining what it is you offer that makes you the better deal.

How do you develop a brand communication strategy?

Having a solid, conspicuous brand which has a steady character all through your promotion assists you with creating an identity different from contenders inside the commercial market. This is favourable while entering the market and maintains validity, as well as a competitive benefit to your organisation.

Why is branding important for startups?

Branding is important for startups as it helps to create an identity where people start recognising the company, try the services they provide and establish their trust on you.

How much should a company spend on branding?

Since branding plays a significant role when it comes to marketing a brand or business, companies spend around 3.4% of their sales revenue on average. Sometimes the percentage goes up to 4.6 or gets lower according to requirements.

How much does full branding cost?

Digital Marketing

Who needs a digital marketing agency?

With immense competition and digitalization today: it is impertinent for each and every Brand or business to have a digital presence. Digital marketing agencies help brands reach the target audience and increase their exposure efficiently.

What are digital marketing services?

The main objective of digital marketing services is to portray any business or brand most impeccably online. Digital marketing includes services such as Content marketing, Social media marketing, email marketing, search engine marketing, influencer marketing,display advertising, affiliate marketing and mobile marketing. ,

Which digital marketing service is best?

Search Engine Optimization is highly regarded when it comes to digital marketing services. Most users don’t go past the first page of results which is why having your brand ranking high on google is crucial to reach a large audience and increase your brand awareness.

What are benefits of digital marketing?

Digital marketing is the most certain way to boost your brand or business. It provides the right channels and allocates the right resources to the target audience. It puts up your business on the global market, helps to monitor your competitors, improves loyalty of customers by personalizing and communicating and lastly helps you stand strong in the competition

Why digital marketing is so important?

One major reason you should be present digitally is that your competitors are digital too. Today the authenticity of your brand is decided on the basis of your online presence. Digital marketing helps you interact with relevant audiences,presents your business most immaculately and is a very affordable way to assure you success.

Who needs digital marketing services?

Anyone who wants to expand their brand or business needs digital marketing services. The expertise that agencies offer can’t be replaced by self- marketing. It improves the reputation of a brand, helps it persist through the competition and gets brands closer to the target customers.

How much does digital marketing cost?

Paid Media

What are examples of paid media?

Advertisements be it google ads, social media ads, billboards, TV commercials etc are a few popular examples of Paid media.

What are the benefits of paid media?

Paid media is one of the quickest way of promotion and mainly involves external marketing tactics. This form of marketing engages your target audiences, enhances brand awareness, is cost effective and portrays your brand highlighting all its positives.

Why is paid media so important?

Paid media is an integral part of growing your brand and success. It drives more sales, recognizes and engages the most receptive audiences and improves your brand recognition.

How effective is paid marketing?

Paid marketing is a very good source of driving traffic towards your brand. It is said to bring substantial returns on investments and yields instant results; which depicts the effectiveness of paid marketing.

How much does paid media cost?

It is more of an investment than expenditure and way more affordable than traditional forms of marketing. The exact quantity is directly dependent on the scale of business and future growth ambitions.

What are the paid marketing channels?

Paid Marketing channels require you to pay monetarily for marketing your brand or business digitally. A few prominent channels of paid media marketing are Social media advertisements, Television commercials, pay per click and so many more. Paid Marketing channels represent your brand globally and brainstorm strategies to help you survive the competition.

Social Media Marketing

What is social media marketing?

Social Media Marketing employs social media channels to engage and reach an audience for the promotion of a brand or business. The products and services are rendered through social media,where a majority of people spend a huge amount of time.

What is social media marketing examples?

Social media marketing involves propagation of a business or brand through social media networks. The major social media platforms which accommodate social media marketing are Facebook, Instagram, Pinterest, Twitter, LinkedIn, Youtube etc.

What are the benefits of social media marketing?

3.6 billion people had a social networking profile according to 2022 global statistics which pretty much explains why social media marketing works. Social media is widely used which increases the inbound traffic, improves the ranking on search engines, due to interactivity is trusted by customers which favors loyalty and satisfaction.

What does a social media marketing agency do?

Social media marketing agencies in a nutshell, do your work for you. They create, collate, organize, evaluate and p[ublish the content for your brand. Their expertise helps them recognize the requirements of the target audience through which they frame strategies to get you the best results.

How much do agencies charge for social media marketing?

Each agency has their own custom rates. On an average however you can expect to spend around $300 and $5,000+ per month according to your campaign. The pricing relies on your needs.

What are the types of social media marketing?

Social media marketing knows no bounds.A few recognized types of social media marketing are – Community blogs, Social media networks, Media sharing, Microblogging, Social news, Interactive media, Video- image content and so on.

Search Engine Optimization

What is SEO and how it works?

SEO, or Search Engine Optimization is a digital marketing tool which impacts the positioning of your brand website and content on the organic search result pages. Higher your website ranks, higher the traffic will be.

Does search engine optimization really work?

It won’t be an exaggeration to state that SEO determines the success of your business. It is essential for organic online growth since it makes your brand noticeable to all the internet users. These users are most likely to be potential buyers

Does My Business Need SEO?

This is as good as asking does my car need fuel to run? If you wish to improve your reach, grow your brand or business, SEO is necessary for almost every business which aims to reach great heights.

Is SEO free of cost?

Some free tools let you create SEO, but these are not as effective as paid SEO. Since multiple companies are investing in SEO and getting a very proficient service, free SEO might not stand at par with the quality of paid SEO. Normally on the basis of requirements SEO services range from $1,000 to $1 million and up. Smaller companies spend about $1,000 a month per project.

Should I hire an SEO company?

If you wish to ease your tasks and make sure you do amazing digitally, Hiring an SEO company is a must for you. It saves time, money, efforts and also ensures success. SEO companies know the trends, monitor what your competitors are doing due to which they can make informed decisions when propagating your brand. They can devise strategies to make your brand unique and more approachable.

Is SEO worth the money?

SEO is not merely an expenditure but it’s a great investment into your brand. One spot that the global population has access to is search engines;and a majority of them rely on the results. If you rank high on the Search engine there is nothing that can pull back your reach and sales.

What is local SEO vs SEO?

Local SEO as the name suggests functions in a localized area and limits the traffic. Where Normal/Traditional SEO targets a global audience, local SEO focuses to capture the potential buyers within your locality/area. It helps your brand to be more visible to the people looking for your services locally.

How often do you need to do SEO?

Ideally your SEO must be updated after a duration of 3 months. However if due to time constraints you cannot manage the same, updating it every 6 months is also a feasible option. Frequent updates however are advantageous since your competitors might be doing it.

Is SEO a monthly service?

Due to constantly evolving and unique keywords, monthly SEO’s are a preferred option. There are however variations and the services rely on the agency you chose for SEO.

Is SEO better than Google Ads?

SEO and Google ads efficiency can’t really be compared. If you’re looking for a short term success Google ads will get you a lot of it. SEO is what keeps you in a good position in the long run. SEO is also budget friendly. Therefore if time is not a bothering you, and you are ready to be patient, SEO works the best.

Why do you need SEO?

SEO grabs the attention of potential buyers. It brings to you greater opportunities and transits prospects into customers. It makes your brand detectable and evident to a wide audience which increases the chances of you getting a greater number of customers hence increasing your profits.

What are different types of SEO services?

There are four key types of SEO services- Local SEO which focuses on local audiences and helps them find your services. On page SEO which displays content on your website. Off page SEO which displays content off your website and lastly Technical SEO.

What are the benefits of hiring a SEO company?

Specialists are always better when you expect the finest outcome. Hiring an SEO company offers you integrated services wherein you get everything related to SEO under one roof. Since the companies have tools and experts who monitor the market , they can frame unique tactics that make you stand out in the market.

How much does SEO cost?

For a local campaign the average calculated cost is around $500.00+ per month and for a national or international campaign you might expect a price ranging between $2,500 to $5,000 a month. Cost relies upon the kind of SEO you wish to avail and the revenue you wish to generate.

CRM & Marketing Automation

What is CRM marketing automation?

Customer relationship management or CRM marketing automation is a tool which helps brands and businesses reach their potential buyers instead of targeting a huge audience which might not be interested.

Why do CRM and marketing automation need each other?

CRM gathers customers data and is used as a sales tool. Marketing Automation helps in lead generation. When these two work together a brand or business can access interested consumers of their products or services and leverage this information to work on turning them to buyers.

What is the difference between CRM and salesforce?

Salesforce is solely to monitor and deal with sales management. CRM on the other hand considers the customer relationship too. CRM tries to gain loyalty of customers by providing unparalleled customer experience.

How does CRM help marketing?

The purpose of Marketing is to generate leads which is what CRM does. Not only does CRM get potential buyers but it maintains the rapport between a brand and the customer ensuring that the customer loyalty increases. The software creates personalized campaigns and gives access to detailed history to drive more upsells.

Why do I need marketing automation?

Marketing Automation gives you the liberty to focus on tasks that need your real attention and efforts; like providing the best service to your customer. Marketing Automation can help you reduce staff, save time and ensure accuracy in data. It also gets you a holistic picture of your customer that helps you evaluate and understand the customer behavior and needs.

How marketing automation is related to CRM?

Marketing Automation generates leads and CRM drives and increases the sales. Both work hand in hand and nurture the growth.

Is CRM a marketing technology?

CRM is a tool that provides continuity to the achieved customer base and maintains customer engagement. Using this marketing technology the customers are provided personalized services and given an amazing experience through which rapport is built and customer loyalty persists.

How effective is marketing automation?

Marketing automation is very promising. Through keeping score, sorting, and nurturing leads throughout the sales cycle Marketing Automation provides you with time to focus on the more important aspects of business development. It can act as a real game changer.

What does the CRM do?

CRM recognizes the value of a customer. It helps you keep track of the contact with a customer, his engagement with your brand, the patterns etc. CRM helps you improve relationships with your customers thereby ensuring that every customer is a lifetime asset to your brand.

How does a CRM help sales?

Sales people get more time to occupy themselves with more serious tasks. They can focus on conversing with prospects and customers when the CRM works on providing an accurate view of performance and quota. The CRM provides the sales with an optimal schedule by handling the routine data entry and other tasks.

Is CRM used in marketing?

Yes CRM is used in marketing and is often an indispensable tool. It brings out greater customer insights and helps in overall growth of customer base and relationship.

How much does a marketing automation platform cost?

Pricing obviously varies from vendor to vendor, but approximate subscription prices can start under $1,000 and scale up to six figures per month.

Data Analytics and Reporting

What are data analytics services?

Data analytics services evaluate raw data and draw conclusions from it. They capture, process, analyze data from the service systems and improve the service thereby making it instrumental for customers and providers.

How does data analytics help in making business decisions?

Data analytics allows businesses to monitor their competitors thereby making modifications in their own plans and policies that are more appealing than what the competitors are offering. This way they can out-perform their competition and divert traffic.

What's the difference between analytics and reporting?

Simply put; Reports explain the happenings and Analytics explain the reasons for the happenings. Analytics have more scope since it lets you explore instead of providing you organized data . Reports turn data to information which is turned to insights by analytics.

What are the benefits of Data Analytics?

Data Analytics provides you an overview of the market assessing every platform of marketing, they streamline operations, mitigate risks, help with making better decisions and lastly provide immense security.

How much do companies charge for data analytics services?

Website Development

How long does it take to build a website?

Building a website involves Discovery, design and layout, initial development and modification. All of this roughly takes around minimum 14 weeks from initiation to launch .

Will my website be mobile-friendly?

Being mobile friendly is a prerequisite for every website today, since 91.62% of the world’s population access the internet through their mobiles. Mobile friendly websites improve the appeal of your brand and lets the audience have an enjoyable encounter with your website. Google’s Webmaster tool allows you to check if your website is mobile friendly.

Do you redesign existing websites?

Yes Expedify provides you with website recreation with trendy designs. Brand strategies and services keep evolving for the better. Redesigning a website with the recent updates therefore becomes necessary. Redesigning brings up a renewal which can end the monotony of a brand and create new outlooks thereby capturing and retaining the traffic.

Do you work internationally?

Yes, we do. Expedify works internationally. A few international places of work include Germany, Singapore, Switzerland etc.

How much does a website cost?

The cost of a website depends on several collective factors. Hosting preference is one of the major determinants. Host preference can house, serve, and maintain files for one or more Web sites, which can decide the ultimate costing.

Are there any emails included with my website?

Including emails on website makes it easier for eager customers to contact you. Sometimes however this can lead to spam mails too. Hence it is entirely up to you; If you desire emails to be included with your website then you can demand the same.

Who owns the website after it's created?

After creating and launching the website the client holds the ownership of it . Every credential and detail of the website is shared with the client giving them complete access to it.

UI / UX Design

What exactly is UX design?

A UX design or user experience design as the name suggests is a process of fabricating a design system that offers a stellar interface and experience to the users .

How much does UI/UX design cost?

How good User Experience can help businesses?

Users keep a business running. Enhancing user experience drives more traffic to your website which increases the potential buyers and customer loyalty which in turn helps with business growth.

What are the UX design deliverables?

Deliverables are tools needed at every stage in designing a website.They facilitate documentation, communication and provide artifacts.The deliverables differ from project to project yet a few common ones are- Competitive Analysis Report, visual designs, interactive prototypes, technical specifications, business goals, user flows etc.

What is UI UX design services?

UI UX design services have a workforce which is experienced and provide all inclusive services like branding, web design, an interface suitable for mobile phones, consulting for user experience and the latest tools and technologies to make your website unique and appealing.

What are the benefits of UX Design?

The major benefits of UX designs are that they enable better customer acquisition and retention. It increases user engagement, productivity and optimizes development time and cost.

Why did you choose UI UX design?

What appeals to the eyes stays on the mind. A UI UX design makes your website visually appealing and increases customer engagement. Since more people visit the website, the number of potential buyers also tends to rise.

Is UI UX design same as web design?

Web design is a broad term that engulfs everything involved with visuals and usability of a website. UX and UI design form a part of web designing.

Is UI UX frontend?

The terms Frontend and UI UX are often used synonymously, however they are different. UX deals with the satisfaction of users, frontend is technical implementation of UI and UI is graphical bridge connecting the two.

Is UX design in demand?

UX design has been in demand for years and is on a steady rise too. Almost all industries require ux designs to develop their websites.

Are UI and UX Important for SEO?

A good UX/ UI design engages the audience which directly impacts your SEO ranking by user engagement metrics. SEO drives traffic and UX UI design retains it.

WordPress | Wix Development

Why Choose WordPress?

WordPress is free to install, deploy and upgrade which is why it is used by around 75 million websites. It is an open source for content management and is user-friendly with the most thriving technology and strategies.

What is the best thing about WordPress?

WordPress has gained popularity due to the flexibility that it offers and its easy usability. It also has a robust content management system.

Is WordPress good for professional websites?

WordPress is for every business out there. Be it a small business or professional the versatility of WordPress makes it suitable for each. A significant number of professional websites already use WordPress for their development.

Is there something better than WordPress?

A popular alternative for wordpress is WIX. Wix however provides a limited free plan. One can’t really claim which is better; since it is subjective.

Is WordPress good for a business website?

Word press is affordable and flexible and a very preferred option for small businesses. It can be self handled or a professional can be hired to deal with it.

Is making a website on Wix worth it?

Wix allows you to create an instant website. It contains a drag-and-drop editor which saves time and helps you choose themes and designs quickly and makes the task of website building easy.

Is Wix good for large business?

Wix is most suitable for small businesses. Large businesses can employ wix too, but if they solely rely on online business then wix might not be the most appropriate choice.

Is Wix OK for SEO?

Wix helps you optimise your content for SEO.It also offers plans to improve SEO and guides you to boost your online presence. It might not get you the best but it sure gets you results.

Is WordPress Good for SEO?

WordPress has a good rapport which keeps growing in the market. The reputation indicates that most wordpress sites will be ranked high on the search engines. This is actually true.. WordPress provides a good base for SEO.

How Much Does It Cost to Build a WordPress Website?

Shopify | WooCommerce | Magento Development

Is there anything better than woo commerce?

Woo commerce is a popular choice but other alternatives for it are Shopify, Wix, Magneto etc. What is better relies entirely upon your choice and purpose.

Is Shopify more expensive than WooCommerce?

Shopify isn’t more expensive per se: but it follows fixed standards of pricing. Woo commerce is however more flexible with costs.

How much does it cost to get a Shopify website build?

Is Shopify easy to design?

If you are looking to build a basic website shopify provides an easy design process. If however you want a more advanced design you could hire a designer to use shopify or on the basis of your skills do it by yourself. Overall Shopify is fast, responsive and reliable.

Is Shopify good with SEO?

Shopify mostly has all the basic SEO features which help your website to be indexed and ranked in search engines.

Is Shopify good for small business?

Shopify helps launch, run and manage a successful business and has an easy interface which makes it suitable for small businesses. It is an easy way to grow your small business

Does Shopify take a percentage of sales?

Yes, Shopify does take a small percentage of your sales; which is about 2.2%.

Is Shopify good for startup?

Shopify is a great option for every business which wants to exceed its success. It is fast, secure and hassle free making it a good option for startups.

How much does Magento cost per month?

HTML Development

Is HTML good for web development?

HTML is like alphabets, to know web development having a good understanding of HTML will always be beneficial. It is a natural place to begin.

How much does it cost to build a HTML website?

Without including domain expenses and other associated costs creating a basic HTML website can cost somewhere between $250 and $500

Is a HTML website safe?

HTML has been around since eons which suffices to say that it is one of the most secure options. With time it is now more advanced and there is virtually no way to hack an html website.

Is HTML website good with SEO?

If you desire a full control over SEO, HTML beats all the other available options. However it might not be ideal for outsourcing your SEO function.

How long does it take to make a html website?

30-45 days is the normally estimated time to build an HTML basic website. The duration however may vary depending on the complexity and several other factors.

PHP Development

Is PHP good for web development?

Initially PHP was used for dynamic web pages; currently it is popular for scripting language and excels in the field of web development.

How much does a PHP website cost?

How long does it take to make a PHP website?

Your experience and the tools you are going to use decides how long it might take to make a website. Therefore it can take 5-6 hours or forever entirely depending on your skillset.

Is PHP website secure?

PHP is secure like any other server. With new frameworks it’s easier to manage superior security than in the past.

Why is PHP important for designing website pages?

PHP works independently, is versatile and provides great functionality which makes it important in website designing. Due to its capability to support several web browsers it is easy to deploy on different systems and platforms at minimal additional cost.

Is PHP recommended for eCommerce websites?

PHP is cost efficient, flexible, easy to use and fast which makes it a popular solution amongst the E- commerce websites. PHP is also compatible, ready for integration, scalable and has a plethora of options for framework.

Is PHP good for SEO?

Search engines take into account website speed when ranking websites. PHP increases the pace of your website, makes it more efficient, easier to use while enhancing your SEO.

Landing Page

How much does it cost to design a landing page?

The cost of a landing page can vary according to your needs. A basic package might cost you around five Thousand. But in case you want a customized design then the price for the same may start from Rs. Fifteen Thousand.

What is the difference between a website and a landing page?

A landing page is designed to serve a specific purpose and deals with only one aspect at a time. A website provides you a comprehensive idea of the brand whereas a landing page provides you just what you need to know and segregates the necessary from unnecessary information.

Do I need a website to create a landing page?

No, You can create a landing page independent of a website since they are standalone pages. A landing page however can be a segment of your website too.

How much time does it take to design a landing page?

A unique landing page will take you around 6 to 8 hours whereas a basic landing page can be made within 2 hours.

Can you create a landing page without a website?

Technically you can have a landing page without a website since landing pages are aloof from a businesses website. They contain information on one single particular topic and are solely to propagate that stream of information.

Is landing page same as website?

Landing page is not the same as a website. It is made to serve only one purpose and is exclusive to particular data. This data revolves around a specific service or product that a brand offers and does not divert from it. Websites however are exhaustive and contain lots of information.

How important are landing pages?

Landing pages get the audience directly to their expected search result and saves time of hovering about a website. This encourages them to take immediate action and make informed decisions.

Do landing pages affect SEO?

Landing pages are user friendly and also allow tracking and modifying the visitor actions that optimizes user experiences thereby helping with SEO. When attached to your website it can be even more fruitful.

MicroSite

Is microsite same as landing page?

A landing page is usually only one single page. A microsite however can be a compilation of several pages published as a part of the main site or individually. Landing page is about conversions and the microsite can be about brand awareness and growth.

What is the difference between microsite and website?

One major thing that separates the two; i.e Microsite and Website is its recognition as the main site. Microsite is a brand specific website wherein only particular products or services of a brand are highlighted in greater detail. A website however contains all the details of the brand inside out.

How much does a microsite cost?

The approximate cost of a microsite is 15$ 700 to 1000 INR and they may increase or decrease according to the requirements.

Are microsites effective?

When your aim is to target specific audiences and market a specific product or service than your entire brand then microsites work most efficiently for you

Are Microsites Good for SEO?

Using microsites solely for SEO may not be very favorable. Using them additionally to your main website and adding in quality content may serve your purpose of ranking high on SEO.

Video Production

What is a video production service?

Video production services create video content for the internet. Videos are visually appealing and a short form of conveying large information. Video production services are engrossed with identifying, organizing, collating and editing video content.

Who needs video production?

Video marketing is gaining admiration in several industries today. Traditionally used by advertising agencies they are now being used for digital marketing. Every business or brand be it manufacturing, public relations,. Finance, healthcare, hospitality etc needs video marketing to put themselves out in the market.

How much does video production cost?

Video production costs depend upon the content to be put in the videos. An estimated amount of 4000 to 6000 per hour can be expected, and it may vary

How much should I charge for a 2 minute video?

Companies or freelancers usually charge around 500INR for a one minute video. The prices may vary according to the skillset of the video creator and the content of your brand.

How long does it take to produce a 2 minute video?

The time taken to produce a 2 minute video depends upon the content available, the time required to research, vision for style and quality. It can take around 3 hours or a day.

Do you add voiceovers and music?

Sound is a major part of experiencing videos. Voice overs and music undoubtedly enhance videos., and can be added if the client demands them.

Are you able to provide subtitles?

Yes we provide subtitles if asked for. Subtitles allow the audience to watch videos without sound and yet get a good understanding of the content displayed.

Live Action Videos

How is live action better than animation?

Live action engages the audience better and helps in longer retention of information. It simplifies content and makes it more appealing for the users.

What is a live action video?

Live action videos include videography or cinematography which employs photography instead of animation. It involves real animals, people or products and is devoid of computer generated effects.

Is live action Cheaper than animation?

Both live action and Animation are pretty expensive; but Animation requires a greater skill set and higher budget since it makes use of computer generated technology.

How much does a live action movie cost?

A live action movie costing may differ according to the expectations and may roughly cost around $65 million. Distribution and marketing might bring up the expense.

What is a live-action shoot?

Live action shoots are shoots without any CGI effects and involve real people, animals and objects

What is harder animation or live action?

Animated movies require everything to be created from scratch. Not only that but the animators have to be proficient and educated with the techniques required for using CGI. Live action on the other hand requires minimal pre-knowledge and can be made faster.

2D Animation

How much does a 2D animation video cost?

Video with character animation might cost you-4,000 – 8,000 INR. The price also depends on the animator you choose.

How much does a 1 minute animation cost?

2D animation of the basic quality with focus on intricacies will cost you between Rs. 20000 14000 per minute.

How long does it take to animate a video?

To produce an animation of superior quality maximum 6 weeks might be required. According to data for an animation of 30 seconds 5 days might be needed and 15 days for a 2 minute video.

Do you want to get started?