Advertisements be it google ads, social media ads, billboards, TV commercials etc are a few popular examples of Paid media.

Paid media is one of the quickest way of promotion and mainly involves external marketing tactics. This form of marketing engages your target audiences, enhances brand awareness, is cost effective and portrays your brand highlighting all its positives.

Paid media is an integral part of growing your brand and success. It drives more sales, recognizes and engages the most receptive audiences and improves your brand recognition.

Paid marketing is a very good source of driving traffic towards your brand. It is said to bring substantial returns on investments and yields instant results; which depicts the effectiveness of paid marketing.

It is more of an investment than expenditure and way more affordable than traditional forms of marketing. The exact quantity is directly dependent on the scale of business and future growth ambitions.

Paid Marketing channels require you to pay monetarily for marketing your brand or business digitally. A few prominent channels of paid media marketing are Social media advertisements, Television commercials, pay per click and so many more. Paid Marketing channels represent your brand globally and brainstorm strategies to help you survive the competition.

Social Media Marketing employs social media channels to engage and reach an audience for the promotion of a brand or business. The products and services are rendered through social media,where a majority of people spend a huge amount of time.

Social media marketing involves propagation of a business or brand through social media networks. The major social media platforms which accommodate social media marketing are Facebook, Instagram, Pinterest, Twitter, LinkedIn, Youtube etc.

3.6 billion people had a social networking profile according to 2022 global statistics which pretty much explains why social media marketing works. Social media is widely used which increases the inbound traffic, improves the ranking on search engines, due to interactivity is trusted by customers which favors loyalty and satisfaction.

Social media marketing agencies in a nutshell, do your work for you. They create, collate, organize, evaluate and p[ublish the content for your brand. Their expertise helps them recognize the requirements of the target audience through which they frame strategies to get you the best results.

Each agency has their own custom rates. On an average however you can expect to spend around $300 and $5,000+ per month according to your campaign. The pricing relies on your needs.

Social media marketing knows no bounds.A few recognized types of social media marketing are – Community blogs, Social media networks, Media sharing, Microblogging, Social news, Interactive media, Video- image content and so on.

SEO, or Search Engine Optimization is a digital marketing tool which impacts the positioning of your brand website and content on the organic search result pages. Higher your website ranks, higher the traffic will be.

It won’t be an exaggeration to state that SEO determines the success of your business. It is essential for organic online growth since it makes your brand noticeable to all the internet users. These users are most likely to be potential buyers

This is as good as asking does my car need fuel to run? If you wish to improve your reach, grow your brand or business, SEO is necessary for almost every business which aims to reach great heights.

Some free tools let you create SEO, but these are not as effective as paid SEO. Since multiple companies are investing in SEO and getting a very proficient service, free SEO might not stand at par with the quality of paid SEO. Normally on the basis of requirements SEO services range from $1,000 to $1 million and up. Smaller companies spend about $1,000 a month per project.

If you wish to ease your tasks and make sure you do amazing digitally, Hiring an SEO company is a must for you. It saves time, money, efforts and also ensures success. SEO companies know the trends, monitor what your competitors are doing due to which they can make informed decisions when propagating your brand. They can devise strategies to make your brand unique and more approachable.

SEO is not merely an expenditure but it’s a great investment into your brand. One spot that the global population has access to is search engines;and a majority of them rely on the results. If you rank high on the Search engine there is nothing that can pull back your reach and sales.

Local SEO as the name suggests functions in a localized area and limits the traffic. Where Normal/Traditional SEO targets a global audience, local SEO focuses to capture the potential buyers within your locality/area. It helps your brand to be more visible to the people looking for your services locally.

Ideally your SEO must be updated after a duration of 3 months. However if due to time constraints you cannot manage the same, updating it every 6 months is also a feasible option. Frequent updates however are advantageous since your competitors might be doing it.

Due to constantly evolving and unique keywords, monthly SEO’s are a preferred option. There are however variations and the services rely on the agency you chose for SEO.

SEO and Google ads efficiency can’t really be compared. If you’re looking for a short term success Google ads will get you a lot of it. SEO is what keeps you in a good position in the long run. SEO is also budget friendly. Therefore if time is not a bothering you, and you are ready to be patient, SEO works the best.

SEO grabs the attention of potential buyers. It brings to you greater opportunities and transits prospects into customers. It makes your brand detectable and evident to a wide audience which increases the chances of you getting a greater number of customers hence increasing your profits.

There are four key types of SEO services- Local SEO which focuses on local audiences and helps them find your services. On page SEO which displays content on your website. Off page SEO which displays content off your website and lastly Technical SEO.

Specialists are always better when you expect the finest outcome. Hiring an SEO company offers you integrated services wherein you get everything related to SEO under one roof. Since the companies have tools and experts who monitor the market , they can frame unique tactics that make you stand out in the market.

For a local campaign the average calculated cost is around $500.00+ per month and for a national or international campaign you might expect a price ranging between $2,500 to $5,000 a month. Cost relies upon the kind of SEO you wish to avail and the revenue you wish to generate.

Customer relationship management or CRM marketing automation is a tool which helps brands and businesses reach their potential buyers instead of targeting a huge audience which might not be interested.

CRM gathers customers data and is used as a sales tool. Marketing Automation helps in lead generation. When these two work together a brand or business can access interested consumers of their products or services and leverage this information to work on turning them to buyers.

Salesforce is solely to monitor and deal with sales management. CRM on the other hand considers the customer relationship too. CRM tries to gain loyalty of customers by providing unparalleled customer experience.

The purpose of Marketing is to generate leads which is what CRM does. Not only does CRM get potential buyers but it maintains the rapport between a brand and the customer ensuring that the customer loyalty increases. The software creates personalized campaigns and gives access to detailed history to drive more upsells.

Marketing Automation gives you the liberty to focus on tasks that need your real attention and efforts; like providing the best service to your customer. Marketing Automation can help you reduce staff, save time and ensure accuracy in data. It also gets you a holistic picture of your customer that helps you evaluate and understand the customer behavior and needs.

Marketing Automation generates leads and CRM drives and increases the sales. Both work hand in hand and nurture the growth.

CRM is a tool that provides continuity to the achieved customer base and maintains customer engagement. Using this marketing technology the customers are provided personalized services and given an amazing experience through which rapport is built and customer loyalty persists.

Marketing automation is very promising. Through keeping score, sorting, and nurturing leads throughout the sales cycle Marketing Automation provides you with time to focus on the more important aspects of business development. It can act as a real game changer.

CRM recognizes the value of a customer. It helps you keep track of the contact with a customer, his engagement with your brand, the patterns etc. CRM helps you improve relationships with your customers thereby ensuring that every customer is a lifetime asset to your brand.

Sales people get more time to occupy themselves with more serious tasks. They can focus on conversing with prospects and customers when the CRM works on providing an accurate view of performance and quota. The CRM provides the sales with an optimal schedule by handling the routine data entry and other tasks.

Yes CRM is used in marketing and is often an indispensable tool. It brings out greater customer insights and helps in overall growth of customer base and relationship.

Pricing obviously varies from vendor to vendor, but approximate subscription prices can start under $1,000 and scale up to six figures per month.

Data analytics services evaluate raw data and draw conclusions from it. They capture, process, analyze data from the service systems and improve the service thereby making it instrumental for customers and providers.

Data analytics allows businesses to monitor their competitors thereby making modifications in their own plans and policies that are more appealing than what the competitors are offering. This way they can out-perform their competition and divert traffic.

Simply put; Reports explain the happenings and Analytics explain the reasons for the happenings. Analytics have more scope since it lets you explore instead of providing you organized data . Reports turn data to information which is turned to insights by analytics.

Data Analytics provides you an overview of the market assessing every platform of marketing, they streamline operations, mitigate risks, help with making better decisions and lastly provide immense security.