Tata Stryder
25x ROAS
Objective: To create a differentiated position for the brand by conducting an in-depth market research and consumer insighting, along with driving crystallized brand strategy and activating the digital funnel to reach relevant target audiences. 360 degree internet marketing to create positive brand perception and driving performance for Tata Cycles
Result:- Dynamic analytics enables 3X faster experimentation Growth of 500% since data unification and single view of customers and campaigns
- ROAS has grown from 3X to 25X in the same period