Keyword Research – How to Do it Using These Free Tools

Keyword research is an essential part of search engine optimization (SEO). It involves finding and analyzing the keywords and phrases that people use when searching for information online.

By understanding what people are looking for, businesses can create content that is more likely to rank high in search engine results pages (SERPs) and attract the right kind of traffic to their website.

One of the most effective ways to do keyword research is by using free tools that are available online.

These tools can provide valuable insights into the search terms that people are using, as well as the level of competition for those keywords.

Best Free Keyword Research Tools

In this blog post, we’ll explore some of the best free keyword research tools that are available and how to use them to improve your SEO efforts.

1. Google Keyword Planner

Google Keyword Planner is a free tool that is part of Google Ads. It allows you to research keywords and get detailed data about the average monthly search volume for those keywords, as well as the level of competition for those keywords.

This tool is particularly useful for businesses that are looking to run paid search campaigns, as it can help them to understand the cost and competition for different keywords.

To use Google Keyword Planner, you’ll need to have a Google Ads account. If you don’t have one, you can create one for free. Once you have an account, you can access the keyword planner by going to the “Tools” menu and selecting “Keyword Planner.”

To get started with keyword research using Google Keyword Planner, you’ll need to enter some seed keywords. These are the starting keywords that you want to use as the basis for your research. You can enter up to 10 seed keywords at a time.

Once you’ve entered your seed keywords, Google Keyword Planner will generate a list of related keywords and provide data about their search volume and competition. You can use this data to understand which keywords are the most popular and have the least amount of competition.

One of the great things about Google Keyword Planner is that it also provides data about the cost-per-click (CPC) for each keyword.

2. Ubersuggest

Another free tool for keyword research is Ubersuggest. This tool was created by Neil Patel, a well-known digital marketer, and provides a wealth of information on keywords.

Ubersuggest allows you to enter a keyword and see how many people are searching for that keyword each month, as well as the competition level and the cost-per-click (CPC) for that keyword.

Ubersuggest also provides suggestions for related keywords and shows you the top-ranking websites for each keyword.

This can be helpful for identifying competitors and seeing what keywords they are targeting. To use Ubersuggest, simply go to the website and enter a keyword in the search bar. The tool will generate a report with all the relevant information.

3. Google Trends Tool

Another free tool for keyword research is the Google Trends tool. This tool lets you see how popular a particular keyword or phrase is over time.

This can be useful for keyword research because it can help you determine the popularity of different keywords and see how they have trended over time.

To use the tool, simply enter a keyword or phrase into the search box on the Google Trends website, and the tool will show you a graph showing the relative popularity of that keyword or phrase over time.

You can also use the tool to compare the popularity of multiple keywords or phrases to see which ones are more popular.

In addition to showing you the relative popularity of keywords, Google Trends also provides additional data and insights, such as related queries, regional interest, and top stories associated with a particular keyword or phrase.

This can be useful for finding new keyword ideas and getting a better understanding of the context in which a particular keyword is being searched for.

4. Keyword Tool

Keywordtool.io is a keyword research tool that allows you to generate long-tail keyword ideas by simply entering a seed keyword.

he tool uses autocomplete data from Google, Bing, YouTube, and the App Store to generate a list of relevant keywords that you can use for your content and marketing efforts.

To use the tool, simply enter a seed keyword into the search box on the Keywordtool.io website, and the tool will generate a list of long-tail keywords that are related to that seed keyword.

You can then filter the results by various criteria, such as search volume, competition, and keyword difficulty, to find keywords that are relevant to your business and have a good potential for driving traffic and conversions.

In addition to generating keyword ideas, Keywordtool.io also provides data on the search volume, competition, and cost-per-click (CPC) of each keyword, which can help you determine the potential value of different keywords and prioritize which ones to target in your content and marketing efforts.

5. Answer the Public

Answer the Public is a free tool that helps you find out what questions people are asking about a particular topic. This can be useful for keyword research because it can help you identify common questions and concerns that people have about a particular topic, which you can use as the basis for creating content that addresses those questions and concerns.

To use the tool, simply enter a keyword or phrase into the search box on the Answer the Public website, and the tool will generate a list of questions that people are asking about that keyword or phrase.

The questions are organized into categories, such as “what,” “why,” “how,” “when,” and “where,” which can help you quickly find questions that are relevant to your business and target audience.

In addition to providing a list of questions, Answer the Public also provides data on the popularity of each question, which can help you determine which questions are most commonly asked and prioritize which ones to address in your content.

6. SEMrush Keyword Magic Tool

SEMrush Keyword Magic Tool is a comprehensive keyword research tool offered by SEMrush. It allows you to generate keyword ideas, get search volume data, and find out which keywords your competitors are ranking for.

The tool is particularly useful for keyword research because it provides a wealth of data and insights that can help you identify the most valuable keywords for your business and create a successful keyword strategy.

To use the tool, simply enter a seed keyword into the search box on the SEMrush website, and the tool will generate a list of related keywords, organized into different groups and categories.

The tool also provides data on the search volume, competition, and cost-per-click (CPC) of each keyword, which can help you determine the potential value of different keywords and prioritize which ones to target in your content and marketing efforts.

In addition to generating keyword ideas and providing search volume data, the SEMrush Keyword Magic Tool also allows you to see which keywords your competitors are ranking for, which can help you identify gaps in your keyword strategy and target keywords that your competitors are not currently targeting.

In conclusion

keyword research is an essential part of any successful content and marketing strategy. There are many free tools available that can help you identify valuable keywords and create a successful keyword strategy. Each of the tools mentioned above offers unique features and benefits, and using a combination of these tools can help you get a comprehensive view of the keyword landscape and identify the most valuable keywords for your business.