February 7, 2023
Challenge:
A well established Organic Staples brand wanted to increase brand presence and drive sales online. This brand was established only in offline channels in Karnataka, India. This is where Expedify came on board as an extended marketing arm and a kick-ass partner to activate digital marketing.
Journey:
Expedify first worked with the Organic Staples brand to reorganize and improve their website. We also provided consulting for the Organic brands presence on Amazon, focusing on out of stock tracking and overall Amazon hygiene.
Expedify tested different creatives and marketing strategies for the organic products, ultimately finding success by incorporating humor in ad copies, experimenting with different creative styles, conducting multiple testing phases, performing competitive analysis, and using a mix of Hindi and English languages.
Strategy:
Expedify’s strategy included using humor in ad copies, experimenting with different creative styles, conducting multiple testing phases, performing competitive analysis, and using a mix of Hindi and English languages. We also focused on regular hygiene checks, CRO optimizations, and constant communication with the website storefront system StoreHippo to fix website related issues
Technology:
Expedify used insights to select hero products that could drive sales on Amazon. We also used two types of targeting: an interest-based targeting strategy and a lookalike targeting strategy. These insights were derived from various technology tools such as Helium10 which gave us a sense of the market and category.
Experience:
Expedify’s team worked closely with the Organic Staples brand to make changes to the website and improve their presence on Amazon. We also made sure to incorporate client feedback and discussed target audience, focus and test cities, and target goals in every client meeting.
We used PPC, SEM, Amazon promotion and different communication strategies to target specific audience groups and drive better sales and performance. The team faced some hurdles along the way, such as constant out of stock issues and inefficient inventory management, but we put our minds together to find solutions.
Performance:
Expedify’s main objective for this Organic Staples brand on Amazon was to drive higher ROAS and scale orders.To meet their expectation KPIs, the team set quarterly and monthly targets against specific media spends, starting from 0 in terms of sales. Within first 3 months, orders increased by 797% and sales increased by 808%, resulting in a 17x ROAS. Which is way above industry average.
TIPS from the team:
-> Don’t be rigid with creative strategies or directions. Sometimes change can be excellent! -> Select keywords that have less bidding price with the help of various tools like helium10
-> It helps to focus bids on certain pointed keywords.
-> There are other factors apart from bidding like Controlling CPC (similar to bidding) and focusing on certain product categories or best sellers
-> Reviews! Even with fantastic packaging and value, reviews can make or break your product. Try personalized thank you cards which encourage customer reviews.
Conclusion:
Expedify was successful in helping this Organic Staples increase brand presence and drive sales in the online market. We used a variety of strategies and technologies to achieve this, including incorporating humor in ad copies, experimenting with different creative styles, conducting multiple testing phases, conversion rate optimization, performing competitive analysis, and using a mix of Hindi and English languages. Despite some initial challenges, the team was able to achieve quite a significant increase in sales and ROAS on Amazon.
A well established Organic Staples brand wanted to increase brand presence and drive sales online. This brand was established only in offline channels in Karnataka, India. This is where Expedify came on board as an extended marketing arm and a kick-ass partner to activate digital marketing.
Journey:
Expedify first worked with the Organic Staples brand to reorganize and improve their website. We also provided consulting for the Organic brands presence on Amazon, focusing on out of stock tracking and overall Amazon hygiene.
Expedify tested different creatives and marketing strategies for the organic products, ultimately finding success by incorporating humor in ad copies, experimenting with different creative styles, conducting multiple testing phases, performing competitive analysis, and using a mix of Hindi and English languages.
Strategy:
Expedify’s strategy included using humor in ad copies, experimenting with different creative styles, conducting multiple testing phases, performing competitive analysis, and using a mix of Hindi and English languages. We also focused on regular hygiene checks, CRO optimizations, and constant communication with the website storefront system StoreHippo to fix website related issues
Technology:
Expedify used insights to select hero products that could drive sales on Amazon. We also used two types of targeting: an interest-based targeting strategy and a lookalike targeting strategy. These insights were derived from various technology tools such as Helium10 which gave us a sense of the market and category.
Experience:
Expedify’s team worked closely with the Organic Staples brand to make changes to the website and improve their presence on Amazon. We also made sure to incorporate client feedback and discussed target audience, focus and test cities, and target goals in every client meeting.
We used PPC, SEM, Amazon promotion and different communication strategies to target specific audience groups and drive better sales and performance. The team faced some hurdles along the way, such as constant out of stock issues and inefficient inventory management, but we put our minds together to find solutions.
Performance:
Expedify’s main objective for this Organic Staples brand on Amazon was to drive higher ROAS and scale orders.To meet their expectation KPIs, the team set quarterly and monthly targets against specific media spends, starting from 0 in terms of sales. Within first 3 months, orders increased by 797% and sales increased by 808%, resulting in a 17x ROAS. Which is way above industry average.
TIPS from the team:
-> Don’t be rigid with creative strategies or directions. Sometimes change can be excellent! -> Select keywords that have less bidding price with the help of various tools like helium10
-> It helps to focus bids on certain pointed keywords.
-> There are other factors apart from bidding like Controlling CPC (similar to bidding) and focusing on certain product categories or best sellers
-> Reviews! Even with fantastic packaging and value, reviews can make or break your product. Try personalized thank you cards which encourage customer reviews.
Conclusion:
Expedify was successful in helping this Organic Staples increase brand presence and drive sales in the online market. We used a variety of strategies and technologies to achieve this, including incorporating humor in ad copies, experimenting with different creative styles, conducting multiple testing phases, conversion rate optimization, performing competitive analysis, and using a mix of Hindi and English languages. Despite some initial challenges, the team was able to achieve quite a significant increase in sales and ROAS on Amazon.
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