8 Types of Paid Advertising to Grow Your Business

Are you looking for ways to grow your business and reach more customers? Paid advertising can be an effective way to get your brand in front of potential customers and drive sales. In this post, we will explore 8 types of paid advertising and how they can help your business grow.

1. Pay-per-click (PPC) Advertising

With PPC advertising, you only pay when someone clicks on your ad. This type of advertising can be effective for driving traffic to your website and generating leads.

2. Social Media Advertising

Social media platforms like Facebook and Instagram offer advertising options that can help you reach a targeted audience. You can use social media ads to promote your products and services, or to drive traffic to your website.

3. Search engine marketing (SEM)

SEM involves using advertising to appear at the top of search engine results pages. This can help you reach potential customers who are actively searching for products or services like yours.

4. Display advertising

Display ads are banners or other visual ads that appear on websites. This type of advertising can help you reach a broad audience and increase brand awareness.

5. Video advertising

Video ads can be a powerful way to showcase your products and services, and to engage with potential customers. You can use video ads on platforms like YouTube, or on social media.

6. Influencer marketing

Influencer marketing involves partnering with influencers on social media to promote your products or services. This can be an effective way to reach a targeted audience and build credibility for your brand.

7. Email marketing

Email marketing involves sending targeted and personalized messages to your email list to promote your products and services. This can be an effective way to drive traffic to your website and generate sales.

8. Native advertising

Native advertising involves creating sponsored content that blends in with the editorial content of a website or app. This can be an effective way to reach a targeted audience and increase brand awareness.

One company that uses a proven framework to drive predictable performance with paid advertising is Expedify. Expedify uses the STEP framework (Strategy, Experience, Technology, and Performance) to create customized advertising campaigns that deliver results. By focusing on strategy, experience, technology, and performance, Expedify helps businesses grow and reach more customers.

Overall, there are many different types of paid advertising that can help your business grow. By choosing the right advertising methods and working with a trusted partner like Expedify, you can increase brand awareness, drive traffic, and generate sales.